Ford design chief Moray Callum's brief interview with The Verge →
This interview isn't groundbreaking or very long, but it's interesting to see Ford prioritizing the design and user experience of autonomous cars.
What is the biggest challenge for contemporary car design?
The big challenge is the user interface, in terms of how much technology we’re putting into the car and that we’re mandated to put into cars. How does [technology] interact with the customer in a seamless and comfortable way? It’s the biggest challenge in the car industry at the moment.
Good design is all about problem solving, but the problems change. [It’s not just about] creating solutions to problems, but it’s creating attractive solutions. Not just attractive aesthetically, but in the usability sense.